Why it is necessary to have an https secured website in 2019

Nowadays, we turn to the web for almost everything, from buying to selling and to socialise.  So, it makes sense that when your online security matters. Therefore, being secured also applies to your website.

It is necessary, in order to protect yourself and your customers, that your website should be https secured.  Cyber-attacks are on the increase and more often than not small businesses are a target of this crime.

Why should you care

So, what is the difference between and why should you care?  Basically, it all boils down to an encrypted https secured website ensuring your website’s security in 2019.  Failing to ensure that your website is https can have a severe effect on your website’s ranking and damage your SEO and digital marketing campaigns.  Less traffic means less business.

Taking a digital marketing course is a good idea to secure your website and enhance your SEO and digital marketing campaigns.

Https vs http

Https protects your website’s users from cyber-attacks and their information being stolen, like credit card or log in details.  In its basic form https encrypts information sent between a browser to a web server.

Http (hypertext transfer protocol) is used to transfer information on the web.  This form of transferring information uses less data by disregarding previous web sessions.

Https requires security when exchanging information like credit card numbers log ins and was established to sanction secured transactions.

The key difference between https and http is security.  Https is sued to any site to secure information, especially ecommerce sites to protect transactions.

SEO advantages

Google’s reasons for recommending the switching to https site has many SEO benefits to consider such as:

  • Security – Every business needs increased web security and https authenticates websites and server communication.  https also lessens potential third-party damage.
  • Referral data – As part of your overall SEO and digital marketing strategy, referral data makes the decision to switch to https easier to make.
  • Increased rankings – Switching to a https secured website will not dramatically increase your website’s ranking, but it will be effective over time.

How to switch to https

Online security has fast become a top priority for all online businesses, and we understand that it is important that our data is safe.  With website security top of mind, you really should switch to https.

To switch to https, you need to be familiar with the backend of a website and the basic steps are listed below:

  • Purchase an SSL certificate – these small data files when installed on a web server activates the https protocol and allows secure connections from a server to a browser
  • Install SSL certificate – once the SSL certificate has been installed configure the SSL certificate.
  • Do a backup – perform a full backup of your site.
  • Configure – all your hard internal links within your website must be configured from http to https.
  • Redirect – any external links must be redirected to https, such as directory listings.
  • Update links – update all links used in your digital marketing such as email links.
  • Https in Google – set up an https site in Google Search Consoles and Google Analytics.

It should be noted that for small websites some of the above mentioned points will not apply.

Is it worth switching?

There has been quite a debate on whether it is worthwhile switching from a http to a https secured website.  Google’s announcement that https is a ranking signal has fuelled this debate even more. As with any big change in your SEO or digital marketing structure apprehension is reasonable.

With the increase in cyber-attacks, there has been a push towards making the switch and responsibility for the security of websites is being placed on the website holders.  

As with any technological change there are a few concerns outlined with migrating from a http to a https website.  A lot of these concerns are real such as, what if my website rankings decrease, or what if the redirects are messed up?

There may be a slight drop in the SERPS rankings related to the switch, but this is likely to rectify itself with time.  But on the flip side a secured website is a huge plus.

How You Can Foster Employee Loyalty At Your Tech Company

The tech world seems to be full of people jumping from company to company trying to get ahead in their careers. Often times when people jump around like this it can hurt their career as companies looking to hire will see they lack employee loyalty. This cannot be place all on the worker as certain companies treat their employees far better than others. The internet has allowed people to voice complaints about their companies online which plenty of people review before going on an interview. Treating employees well in numerous ways can foster employee loyalty which will help the bottom line as training new employees can be a huge killer of cash flow depending on employee turnover. The following are ideas and tips to help improve employee loyalty at your tech company.

Comfortable Working Environment

Being able to wear anything you want or sit in a massage chair during breaks can give a comfortable feeling that will result in quality work. Flex hours also can be a huge deal as some people would rather come in early and leave early while others will enjoy a few extra hours of sleep. These hours are very convenient for people that might have an appointment or pick their kids up from school. Other things that foster comfort is an open office rather than being trapped in some kind of cubicle.

Stress On Company Culture

Hiring people that are going to get along is important as having friends at work can make communication far easier. Team building activities can only do so much if people do not have things in common outside of the workplace. Take the time to get to know people before hiring them as you might find that they could kill the atmosphere in the office. Employees usually do not understand how good they have it until a person with a negative attitude is hired.

Work From Home Privileges

Working from home is the best perk that many people can be given whether they are single without kids or have a family. Being able to work from anywhere allows a parent to spend more time at home and a single person to travel the world without having to miss out on work/pay.  With this being said those working from home should have production monitored with a time tracking software to make sure they are not just sitting around on days they work from home.

Competitive Pay and Bonuses

The above perk can be enough for people to take a lower salary but for the most part people want to be compensated fairly. Bonuses for high performers can help foster loyalty as people just want to be recognized plus a bonus check never hurts. Take the time to evaluate pricing for clients to see if you might need to raise them in order for raises in salaries not to impact the bottom line. Clients that are going to renew their contract due to the quality of work usually are willing to pay a little more to continue working together rather than spend the time that could potentially be a waste to find another contractor.

Private Equity Due Diligence- Why It’s Important to Business

Due diligence refers to an investigation or an audit of a prospective investment product in order to confirm all its facts, such as evaluating its financial records, alongside anything else deemed significant. It refers to the measures a reasonable individual should take prior to entering into a contractual agreement of a financial transaction with another individual. Due diligence can, additionally, refer to the analysis and research a seller carries out of a prospective buyer; items that can be considered are such as whether the buyer has sufficient resources to finalize a purchase, including other elements that can impact the acquired entity after the completion of the sale.

Due diligence in the investment world

In the world of investment, due diligence is often performed by corporations looking forward to making acquisitions, through equity research analysts, fund managers, broker-dealers, and of course by seasoned investors. For individual investors, conducting due diligence is voluntary. However, it’s highly recommended. This step prevents such parties from any liability for non-disclosure of pertinent information.

Disintegrating due Diligence

Private equity due diligence first became standard practice in the United States of America in 1933 after the passage of the Securities Act of 1933. As such, securities dealers, as well as brokers, became responsible for disclosing substantial information regarding the products they were selling. Parties that failed to provide such information to prospective investors were made liable for criminal prosecution. Nonetheless, the parties behind the creation of the Act comprehended that needing full disclosure left the dealers vulnerable to unfair prosecution particularly if they didn’t disclose a substantial fact that they couldn’t have identified at that moment. To protect these individuals, the Act entailed a legal defense stating that if the dealers exercised due diligence when analyzing the companies whose products they were selling, as well as disclosed all the garnered information and results to the investors, they wouldn’t be held liable for content not discovered later into the audit.

Why due diligence is essential to a company

A report by Corporate Solutions, a prominent firm indicated that private equity due diligence could have numerous definitions as well as meanings, depending on the individual that defines it. Nevertheless, most will say that it’s equity that can’t be traded or isn’t publicly listed. Because such investment isn’t publicly listed, it’s more challenging to get a full picture of the idea. Private equity firms consist of institutional investors, pension funds, and high net players. Due diligence plays a crucial role in private equity since it assists in determining as well as create a substantial value of a particular equity.

Once prospective investors have made up their mind about pursuing a new acquisition, they hire various parties such as analysts and bankers to assist close the deal. Although the bankers as well as analysts look into current reports and help determine whether it’s a good idea to pursue a particular acquisition, investigators can often assist to uncover any hidden content that would harm the investor.

For example, a firm named Corporate Resolutions Inc will often look into founders, investors, as well as vital affiliates because each party would lead to a successful deal. It can also lead to a deal breaker depending on the content of the investigation. Companies such as Corporate Resolutions Inc will also concentrate on the performance of the management. They will make sure that the data of the seller is not only genuine but can prevent the buyer from experiencing negative surprises. While it may not be necessary to carry out due diligence in private equity, it is foolish not to conduct it. This isn’t just about uncovering deal breakers but also regarding finding valuable data that can make the deal more profitable.

5 Straightforward Ways to Shield Your Organization from Viruses

Think of the last time you had to format your system’s hard drive because viruses corrupted it. Think about the price you’d pay to for data recovery. Now, think how you can secure your business’s data.

Viruses are harmful to the extent that they can shut down your business leave you to succumb for the rest of your life. 

Well, this is the harsh reality! The good news is, you can deal with it and don’t even need to trade your riches to some nasty scourge.

Don’t believe me? Read the article. 

1. Educate Your Employees About Phishing Attacks and Ransomware
Viruses such as Petya, CryptoLocker, CryptoWall are usually spread through email phishing attacks. A phishing attack occurs when a hacker tricks people to click an email having dangerous links or log on to a malicious web page. Such viruses lock up a user’s files, sometimes corrupt the hard disk and render it useless until the ransom is paid. 

Don’t get panic! If you have a strong antivirus and backup system, you’ll not be stripped off your assets. Besides, educate your employees, give the tutorials, tips, and hacks about protecting themselves in such alarming situations. Also, ask them to be vigilant and before any mishap occurs. 

2. Install Strong Antivirus Software

Education is the key to protect your business. But even the most cautious people get fooled at the hand of a malware. Therefore it is utmost important to have a strong antivirus and backup system. They act as a second line of defense. Make sure your firewall and antivirus software is updated and working properly.   

3. Incorporate AI in Your Network Security

By using artificial intelligence, you can automate the detection of threat and combat even without the involvement of humans. AI today is totally machine driven and assures complete error-free security. Many companies are employing AI as a powerful tool against the puissant Cyber attacks and trespasses. One more benefit of AI is the password protection and authenticity detection systems. 

4. Use Blockchain

The primary concern of businesses in terms of Cybersecurity is data tampering- the threat of data being altered either intentionally or accidentally. Blockchain technology facilitates a digital signature which helps to keep a check at the authorization of data. The digital signature is stored at a private or public blockchain ledger which keeps a tab on whether the data was modified at any given time. 

Blockchain can be used to protect transaction logs, proving the existence of legal documents and even confirming creative works originated on a certain date.

5. Review your password policy and update if required

If hackers can figure out your employee’s passwords, they can easily hack their systems and extract important information. Educate everyone in your firm to use strong passwords. Make a norm to use a combination of uppercase and lowercase letters with numbers and special characters. Also, encourage your employees to use passwords of good length and strength and which are not too difficult to remember. 

6. Back Up Your Important Business Data

In the worst-case scenarios, if all the above-outlined measures fail, you can still remain assured that your data is protected if you have a strong backup system. Make sure your data is backed up both locally and on the cloud.

Summing Up

These days securing yourself and your devices from infectious elements are easier said than done. When there is a network of devices connected to each other, it becomes even more challenging. If you suspect an infected computer, make sure your security software is updated. If nothing works, turn to your favorite search engine and try typing different combinations of questions to uncover answers from forums and communities. Follow the mentioned tips to never lose even a penny of your most cherished treasure –your business  

Author Bio

This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.

Responsive vs. Non-Responsive Emails

A rewarding and lucrative career can easily be forged in the field of email marketing. Email marketers must always remain up-to-date with any developments and innovations in the information technology sector. They must also be very orderly people who can manage data by classifying it. Of the intricate and indulging processes that these data analysts design and implement, updating social skills ranks among the top five key priorities. If you are planning on going into this volatile but long-lasting field of commerce, you should have a deep understanding of how email networks work and the constant updates needed to survive. However, if you’re already working at a custom software development company, many of these tips will be pretty familiar already.

Again, we understand that your email marketing is important, whether you are a product producer or a digital marketer. For this reason, we’ll try to explain a few things to help you keep up with the ever-changing world of digital marketing.

What is the difference between responsive and non-responsive emails?

Non-responsive emails are what we started out with when everybody could only access the internet via desktop computers. They feature rigid margins from desktop templates. They do not adapt to the devices used, which limits their compatibility. However, they still work, though not as seamlessly on laptops and computers. Responsive emails came about much later as an innovative way to boost email compatibility with the various devices that are now available to the masses. Responsive emails automatically adjust to fit the margins of whichever device is used to open and read them.

What is so great about responsive emails?

Did you know that responsive emails already overrun non-responsive emails in user preference and relevance? Well, numerous researches from various email networks suggest that about two-thirds of email users access their email from smartphones and tablets as opposed to desktops. Email users love the freedom and flexibility that springs from using mobile devices to access their social, shopping, and professional correspondence. To keep up with your market demands, you must, therefore, also customize your emails to go with the trend. The responsive email model features very smooth layouts. Additionally, responsive emails increase user-friendliness and generally make the user experience seamless, convenient, and pleasant. Furthermore, proper responsive designs also eliminate the probability of bad links and problematic design issues.

Why are non-responsive templates less preferable?

Simply put, non-responsive templates suffer the compatibility handicap. You are likely to struggle with viewing some parts of the emails you receive if you access non-responsive emails via smartphones and tablets. Other problems could result from colliding columns that ultimately crash the tab browser in use. The text could also diminish drastically and present visibility issues that could upset your targeted clients.
For more expert advice on the power of email lists and marketing, visit DatabaseUSA.com.

The Significance of Conducting Executive Background Checks

As businesses make expansion plans to secure future successes, they employ various executives to help them make critical decisions and ensure that the leadership is effective top down. Most businesses, however, tend to hire executives blindly without knowing anything about their previous records of accomplishment. While some businesses do not conduct any form of screening on their executives, others do not have the right diligence for the task.

With some economies currently dealing with high unemployment rates, the job market is a little congested. As such, most prospective candidates tend to lie about their experiences, educational background, employment history, and previous criminal records. Moreover, it is possible to acquire various certifications from the black market. This means that businesses are at risk of hiring falsely represented employees.

Executive candidates are given important roles in firms, which mean that they are bound to earn a higher salary as compared to other personnel. This means that if an executive provides false information about his/her qualifications for the position, it is likely to cause major losses that could ultimately lead to the collapse of the business.

To a business owner, his or her priority is to minimize the cost of operation while maximizing productivity and profitability. You, therefore, need to hire truthful individuals that you can trust and rely on to implement your plans and achieve your firm’s objectives.

Since an executive is a high profile business position, a dishonesty candidate that lies about having a college degree or attending a certain university could push the firm into scandal. In an era of social media that keeps people across the globe interconnected, such dishonesty is likely to blow one way or the other.

To avoid all the above challenges, you need to consult a company like Corporate Resolutions for guidance when hiring executives.

What Executive Background Checks Involve

Executives are high-ranking business officials. As a result, the kind of background checks conducted on them will be more intensive as compared to that conducted on employees. An executive is given great powers like the signing of huge checks and making important life-changing decisions. As a result, you need to conduct an in-depth background check as explained on the Corporate Resolutions website.

These robust executive background checks will follow a variety of legal options in order to not only protect the business reputation but also ensure guaranteed success.

Background screening companies like Corporate Resolutions relies on a highly qualified team of experts who will:

  • Verify basic information

The first step in conducting an executive background check is determining how truthful the basic information like names, addresses, personal contacts is.

  • Employment verification

The next step of this process is to determine whether the employment background is valid. This touches on the accuracy of the employment dates and the companies worked for.

  • Verification of education background

This is a very crucial step because it will determine whether the individual actually qualifies for the position. Corporate Resolutions verifies all the certificates, transcripts, advanced degrees, and other academic certifications. While some business owners may not be alarmed at this point, any red flag that pops up here is likely to alert them of potential problems. It also means that continuing with the screening process might reveal more.

  • Screening for any criminal records

A person holding an executive position should be trustworthy and be a person of integrity. Corporate Resolutions conducts various screening processes that involve checking the civil, county, and state criminal records against the prospective executive. The firm also conducts federal and national criminal record checks to ensure the employer is on the safer side. This is because an executive position is given great authority in any business. This means that the cleaner the candidate is the better.

  • Credit checks

An executive should also meet the FCRA requirements. As a result, Corporate Resolutions recommends that the employer conduct credit checks before picking a candidate for any position. While there are some minor credit red flags that may not necessarily affect the hiring of an executive, underlying issues like bank fraud, evaded taxes, getting involved with bad checks, etc. may portray one as untrustworthy. The executive candidate should also be screened for potential money theft acts at this point.

  • Reference verification

The last step in the executive screening process is to verify the referees and inquire about the previous job performance of the candidate.

For businesses looking to hire top-level executives, contacting a company with the right professionals is essential in making the screening process effective. Corporate Resolutions is one of the most preferred background screening companies in the market today.

Using Technology To Get Into Great Health

Technology is not thought of when people talk about getting into shape besides the newest weight machines that target specific areas. The truth is that technology can be one of the best assistants for people that are looking to get into shape or simply live a healthier lifestyle. The following are ways that technology can assist you into getting healthier starting today!

Learning How To Get Healthier

The internet has so much information on healthy living that you could read for a lifetime and still not put a dent in it. Take the time to research the different ways to be healthier then put a plan into action. Healthy habits take a bit of time to make natural but it will be well worth it when you are living a higher quality life with more energy and mood.

Tracking What You Eat

Tracking what you eat can be done through writing it down but there are apps that will calculate calories. This will also tell you what you need to eat for a balanced diet. Do not underestimate the motivation an app can give a person. Find an app that has various options and custom settings so you can start dieting with a log that follows you around.

Assisting With Form During Exercises

While most people are not going to have technology that will spot them on a bench press there are other ways tech can help. For those people that do not have a budget for a personal trainer ask a workout partner or person at the gym to video your form. You might find that a small tweak will make your form perfect as you will see what corrections need to be made. Far too many times people simply nod in agreement when a trainer is giving them form tips. This allows them to make the changes on their own as they will understand what needs to change.

How Technology Can Help In Your Everyday Life

Technology has made it easier to connect with others around the world and that is a hard point to debate. A large portion of people are not using technology to its fullest potential but rather waste time surfing social media or reading mindless content. Technology can make life immensely easier if you know where to implement it. The following are areas that technology can help you live a better life.

Activity Trackers

There are a variety of activity trackers that do everything from count steps to telling you when to stand after a period of sedentary activity. This has made it easier than ever to get into shape as you have your own personal trainer with you. This can even allow you to see which foods you should eat after specific workouts. These activities trackers allow people to hold themselves accountable on daily basis.

Syncing Online Calendars

Syncing calendars can be the best thing that can happen for a busy family. Coordinating who is picking up who can be a nightmare especially if last minute changes occur. This can even help with work as you can set alarms as when you want to start on a certain project and put another aside. The online calendar can also be used personally to host parties or other events. Do not forget a big project, event, or meeting ever again with your online calendar.

Become Knowledgeable About Nearly Anything

The days of having to go to the library to finish a term paper might not be gone but the need to visit the library has reduced. The amount of knowledge that people are open to learn on a daily basis simply from a few search is immense. This allows people to become experts in certain areas that otherwise they would have never explored.

Keeping Your Kids and Entire Family Safe Online

The internet has changed the world in a variety of ways positively but there are negative aspects as well. The internet gives predators and criminals access to you that otherwise they would have had to come face to face with you or your children. Keeping the entire family safe online is important as family safety should be priority to any parent. The following are ways to keep your kids and family safe online.

Do Phone and Computer Checks

The inclination to look at things that you should not as a child or teen can be too much if they know their phone or computer will not be checked. Check the history on the phone or put a block on certain sites or a program that sends you the sites that were accessed that day. Phone checks are important as well as you do not want your child sending things that are explicit to boyfriends or someone posing to be a person of a certain age.

Keep Credit Cards Out Of Sight Of Children

One tactic that people use on the internet is telling children to give out credit card information. This could be from a predator blackmailing your child or a child being naive. Keep your children off of chat websites and monitor their social media accounts making sure only people of their age are following them or friends with them.

Educate Your Children On Safe Browsing

The best thing that you can do is sit down with your entire family to go over safe ways to browse the internet. Let them know that they should do regular virus scans on their devices as the last thing anyone wants is personal information hacked as we input more than we realize onto our mobile devices. This is time well spent when educating the family as it could help you all avoid a huge headache in the future.

Ways To Make Money From Home With Just a Computer and Internet Connection

The dream of many people is having the ability to work from home while making a decent living. This has now become a reality for a large number of people simply due to working on the internet. Finding jobs or projects to complete will not be as difficult as you might think. Platforms like that of Upwork offer jobs in areas like organization or even things like translating documents. This reduces the time spent looking for jobs and increases the time making money. The following are ways to make money from home with just a computer and internet connection.

Freelance Writing

Freelance writing can be extremely profitable as companies need a plethora of content in a variety of areas. Everything from blog posts to website copy can be assigned. Product descriptions are constantly in need as new products are debuted in the vast world of ecommerce. Finding consistent clients is not difficult if you have a high quality of work and communicate clearly. Great writing skills can be developed so take on lower quality content in order to hone your craft.

Virtual Assistant

Virtual assistants can help people stay organized, proofread emails, or even remind a CEO about an upcoming meeting. These assistants can easily garner full-time work as people are willing to pay for someone that makes their life or job significantly easier. Those people with great communications skills and that stay organized are perfect for this role.

Web Design

Much like that of freelance writing there is a huge need for design help in nearly all industries. Plenty of web designers work from home and take on clients as they come. Other designers have a full-time job and work freelance simply to make more money or do projects they enjoy more. These skills are highly valuable and it is possible to get a full-time job that allows you to work at home.