Responsive vs. Non-Responsive Emails

A rewarding and lucrative career can easily be forged in the field of email marketing. Email marketers must always remain up-to-date with any developments and innovations in the information technology sector. They must also be very orderly people who can manage data by classifying it. Of the intricate and indulging processes that these data analysts design and implement, updating social skills ranks among the top five key priorities. If you are planning on going into this volatile but long-lasting field of commerce, you should have a deep understanding of how email networks work and the constant updates needed to survive.

Again, we understand that your email marketing is important, whether you are a product producer or a digital marketer. For this reason, we’ll try to explain a few things to help you keep up with the ever-changing world of digital marketing.

What is the difference between responsive and non-responsive emails?

Non-responsive emails are what we started out with when everybody could only access the internet via desktop computers. They feature rigid margins from desktop templates. They do not adapt to the devices used, which limits their compatibility. However, they still work, though not as seamlessly on laptops and computers. Responsive emails came about much later as an innovative way to boost email compatibility with the various devices that are now available to the masses. Responsive emails automatically adjust to fit the margins of whichever device is used to open and read them.

What is so great about responsive emails?

Did you know that responsive emails already overrun non-responsive emails in user preference and relevance? Well, numerous researches from various email networks suggest that about two-thirds of email users access their email from smartphones and tablets as opposed to desktops. Email users love the freedom and flexibility that springs from using mobile devices to access their social, shopping, and professional correspondence. To keep up with your market demands, you must, therefore, also customize your emails to go with the trend. The responsive email model features very smooth layouts. Additionally, responsive emails increase user-friendliness and generally make the user experience seamless, convenient, and pleasant. Furthermore, proper responsive designs also eliminate the probability of bad links and problematic design issues.

Why are non-responsive templates less preferable?

Simply put, non-responsive templates suffer the compatibility handicap. You are likely to struggle with viewing some parts of the emails you receive if you access non-responsive emails via smartphones and tablets. Other problems could result from colliding columns that ultimately crash the tab browser in use. The text could also diminish drastically and present visibility issues that could upset your targeted clients.
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